The primary objective of public relations (PR) is to establish and maintain a positive image and reputation for an organization or individual among its target audience and the public at large. Public relations is a strategic communication function that aims ...Read more
The primary objective of public relations (PR) is to establish and maintain a positive image and reputation for an organization or individual among its target audience and the public at large. Public relations is a strategic communication function that aims to build mutually beneficial relationships between an entity and its various stakeholders, including customers, employees, investors, the media, and the community.
Read less